Track the most important
Marketing Key Indicators

Q: ‘Online Specific’

Transport Costs Analysis (Click&Collect, home delivery, ...) Order Status Monitoring Analysis of Orders made in 'Guest' or Logged In' Mode. Payments methods Analysis Click-through, Traffic & Conversation Rate

Finally, track and share your data efficiently!

All dgenious reports are updated in real time! And can be viewed per sales channel, per country, per brand, over specific periods, cumulated, for the entire network and per POS, for all possible customer dimensions (age, gender, mobility, …), for all product dimensions, etc…

The possibilities are endless and instantaneous.

Customers

Churn
Data Capture & Daily Dashboards
Fidelity & Retention
Pareto
Mobility
Behaviour

Average Basket, Traffic & Purchase Frequency

Average Basket per Customer Type
Unit Per Transaction
Purchase Frequency
RFM

Product Performance

Data Capture
Top and Flop
Best-Selling Duo Products
Effective Sales Price per Article
Average Discount per Article

Marketing Campaigns

Loyalty Program Performance
Marketing (Digital) Campaigns Performance
Average Basket with and without Marketing Campaign
Participation Rate %

‘Online Specific’

Transport Costs Analysis (Click&Collect, home delivery, …)
Order Status Monitoring
Analysis of Orders made in ‘Guest’ or Logged In’ Mode.
Payments methods Analysis
Click-through, Traffic & Conversation Rate

Business Cases

Class’croute – Online and offline orders unification

dgenious is connected to both of their 2 different cash register system – their point of sales system and their online ordering system – so that all data can be analyzed in one place.